Date: Feb. 5, 2020

Seasoned Executive Leads Companywide Sales Strategy with Focus on Customer Needs

OAKLAND, Calif. (February 4, 2020) — Sterling Administration, a leading administrator of HSA, HRA, FSA, POP, ERISA and, COBRA, announced that Jeff Strong has been named Vice President of Sales effective immediately. Jeff leads the sales teams and drives strategy that ensures customers are educated about benefits product options that fit their unique needs.

“Jeff demonstrates a passion for customer service and is a proven leader within our organization,” said Cora Tellez, CEO of Sterling Administration. “Over the years, he has built strong relationships with our customers, fully understands the fundamentals of our product offerings and the changing landscape of health care benefits and administration. We are excited to see him bring Sterling Administration to more brokers, companies and nonprofit organizations and reach new markets.”

Jeff has been with Sterling Administration for the past eight years, in a variety of roles. In his most recent role as Director of Sales, he worked closely with brokers to build relationships and develop opportunities. His vast knowledge of compliance issues combined with his background in underwriting has helped propelled his portfolio and positively impacted partners and customers.

Before joining Sterling, he worked at CIGNA Healthcare as a New Business Specialist and, as a Financial Healthcare Underwriter. He has also worked at Morgan Stanley, Wells Fargo and, Rosenbluth International. Jeff received his degree in Economics from the University of Oregon.

View press release in benefitslink.com