Cathy Baldwin Joins Sterling as Sales Director in Southern California and Central Coast

Sterling Administration is proud to announce that Cathy Baldwin has joined the team as Director of Sales, serving our broker and employer community in Southern California’s central coast region, including Calabasas, Agoura Hills, Westlake Village, Thousand Oaks, Ventura, Santa Barbara and Bakersfield areas. Cathy joins us from a General Agency background, and brings years of experience to the team. She is charged with building broker and agency relationships to expand Sterling’s suite of products in Southern California.

Mike Booth, Sterling’s Vice President of Sales and Marketing says, “I am very pleased to welcome Cathy to the Sterling team. With her leadership, attention to service, and keen networking skills, we know Cathy will greatly expand Sterling’s footprint in her region.

Cathy is a dedicated volunteer to THON.org, a student-run philanthropic organization serving children with cancer, founded at her alma mater, Penn State.